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* * FIX v9: * - BLOCK 2: Cards default to position 0 (flush left) on load. * Mouse parallax only activates once the cursor enters the slider. * On mouseleave, cards smoothly return to position 0 (flush left). */ document.addEventListener('DOMContentLoaded', function () { var SLIDE_DUR = 2000; function cssVar(n, fb) { return getComputedStyle(document.documentElement).getPropertyValue(n).trim() || fb; } /* BLOCK 1 — AUTO PROGRESS BAR + IMAGE CYCLING */ document.querySelectorAll('.hero_projects_card').forEach(function (card) { var visual = card.querySelector('.hero_projects_visual'); var images = Array.from(card.querySelectorAll('.hero_projects_image')); var logo = card.querySelector('.hero_projects_logo'); if (!visual || !images.length) return; var old = visual.querySelectorAll('.hero_projects_progress, .n4-progress-bar'); old.forEach(function (el) { el.remove(); }); var bar = document.createElement('div'); bar.className = 'n4-progress-bar'; var fills = []; for (var i = 0; i < images.length; i++) { var seg = document.createElement('div'); seg.className = 'n4-pb-seg'; var fill = document.createElement('div'); fill.className = 'n4-pb-fill'; seg.appendChild(fill); bar.appendChild(seg); fills.push(fill); } visual.insertBefore(bar, visual.firstChild); var cur = 0, timer = null; function showSlide(idx) { images.forEach(function (img, n) { img.style.opacity = n === idx ? '1' : '0'; }); fills.forEach(function (f, n) { f.style.transition = 'none'; f.style.width = n < idx ? '100%' : '0%'; }); requestAnimationFrame(function () { requestAnimationFrame(function () { fills[idx].style.transition = 'width ' + SLIDE_DUR + 'ms linear'; fills[idx].style.width = '100%'; }); }); } function startCycle() { clearTimeout(timer); showSlide(cur); timer = setTimeout(function next() { cur = (cur + 1) % images.length; showSlide(cur); timer = setTimeout(next, SLIDE_DUR); }, SLIDE_DUR); } function stopCycle() { clearTimeout(timer); cur = 0; bar.style.opacity = '0'; if (logo) logo.style.opacity = '1'; images.forEach(function (img) { img.style.opacity = '0'; }); fills.forEach(function (f) { f.style.transition = 'none'; f.style.width = '0%'; }); card.querySelectorAll('video').forEach(function (v) { v.pause(); }); } card.addEventListener('mouseenter', function () { bar.style.opacity = '1'; if (logo) logo.style.opacity = '0'; card.querySelectorAll('video').forEach(function (v) { v.play().catch(function () {}); }); startCycle(); }); card.addEventListener('mouseleave', stopCycle); }); /* BLOCK 2 — DESKTOP MOUSE PARALLAX (> 992px) v9 FIX: - Default position is 0 (cards flush left) — no movement on load. - Parallax only runs while mouse is inside the slider. - On mouseleave, cards snap back to 0 (flush left). - Left edge = 0, right edge = -cachedHidden. Hard clamped. */ (function () { var EDGE_PCT = 0.02; /* 2% inward on each side — set to 0 for flush */ var active = false, ready = false; var cachedHidden = 0, lastListW = 0; var edgeOffset = 0; /* px = list.offsetWidth * EDGE_PCT */ var pendingX = null, rafQueued = false; var cards = [], list = null; window.enableMouseFollow = function () { ready = true; if (window.innerWidth > 992) init(); }; function recache() { if (!list || !cards.length) return; var firstRect = cards[0].getBoundingClientRect(); var lastRect = cards[cards.length - 1].getBoundingClientRect(); cachedHidden = Math.max(0, (lastRect.right - firstRect.left) - list.offsetWidth); edgeOffset = list.offsetWidth * EDGE_PCT; lastListW = list.offsetWidth; } function resetCards() { /* Snap all cards back to natural position (flush left) */ for (var i = 0; i < cards.length; i++) { cards[i].style.transform = 'translateX(0px)'; } pendingX = null; } function applyMove() { rafQueued = false; if (pendingX === null || !list || !active) return; if (list.offsetWidth !== lastListW) recache(); var rect = list.getBoundingClientRect(); /* norm: -1 = far left edge, 0 = centre, +1 = far right edge */ var norm = Math.max(-1, Math.min(1, (pendingX - rect.left - rect.width / 2) / (rect.width / 2) )); /* Full symmetric map: norm -1 -> mv = 0 (first card flush left) norm 0 -> mv = -cachedHidden/2 norm +1 -> mv = -cachedHidden (last card flush right) */ var mv = ((norm + 1) / 2) * (-cachedHidden); /* 2% inward clamp on both sides — same as v8: left stop: -edgeOffset (2% in from first card) right stop: -(cachedHidden - edgeOffset) (2% in from last card) */ if (cachedHidden > edgeOffset * 2) { mv = Math.max(-(cachedHidden - edgeOffset), Math.min(-edgeOffset, mv)); } else { mv = Math.max(-cachedHidden, Math.min(0, mv)); } for (var i = 0; i < cards.length; i++) { cards[i].style.transform = 'translateX(' + mv + 'px)'; } } function init() { list = document.querySelector('[data-hero-slider]'); if (!list) return; cards = Array.from(list.querySelectorAll('[data-hero-card]')); if (!cards.length) { cards = Array.from(list.children).filter(function (c) { return c.tagName !== 'SCRIPT' && !c.classList.contains('u-display-none'); }); } if (!cards.length) return; /* Ensure cards start at position 0 */ resetCards(); if (document.readyState === 'complete') { setTimeout(recache, 300); } else { window.addEventListener('load', function () { setTimeout(recache, 300); }); } document.addEventListener('mousemove', function (e) { if (!ready || window.innerWidth <= 992) return; var rect = list.getBoundingClientRect(); var inside = e.clientX >= rect.left && e.clientX <= rect.right && e.clientY >= rect.top && e.clientY <= rect.bottom; if (!inside) { if (active) { /* Mouse just left — reset cards to flush left */ active = false; resetCards(); } return; } active = true; pendingX = e.clientX; if (!rafQueued) { rafQueued = true; requestAnimationFrame(applyMove); } }); } window.addEventListener('resize', function () { if (window.innerWidth > 992 && ready) { setTimeout(recache, 100); } }); setTimeout(function () { window.enableMouseFollow(); window.enableHeroSlider && window.enableHeroSlider(); }, 100); })(); /* BLOCK 3 — MOBILE DRAG SLIDER (<= 992px) */ (function () { if (window.__heroSliderInitialized_h7s9x) return; window.__heroSliderInitialized_h7s9x = true; var inst = null, ready = false; window.enableHeroSlider = function () { ready = true; if (window.innerWidth <= 992) initSlider(); }; function initSlider() { var list = document.querySelector('[data-hero-slider]'); if (!list || inst) return; var autoplay = list.dataset.autoplay !== 'false'; var infinite = list.dataset.infinite !== 'false'; var canDrag = list.dataset.heroDraggable !== 'false'; var orig = Array.from(list.querySelectorAll('[data-hero-card]')); if (!orig.length) { Array.from(list.children).forEach(function (c) { if (c.tagName !== 'SCRIPT' && !c.classList.contains('u-display-none')) c.setAttribute('data-hero-card', ''); }); orig = Array.from(list.querySelectorAll('[data-hero-card]')); } if (!orig.length) return; list.style.setProperty('gap', list.dataset.heroGap || '2rem'); if (infinite) { orig.map(function (c) { return c.cloneNode(true); }).forEach(function (c) { list.appendChild(c); }); orig.map(function (c) { return c.cloneNode(true); }).forEach(function (c) { list.appendChild(c); }); } var last = orig[orig.length - 1]; var lw = last.offsetLeft + last.offsetWidth - orig[0].offsetLeft; var spd = parseFloat(list.dataset.heroSpeed) || 80; var dirn = list.dataset.heroDirection || 'left'; var ppf = spd / 60; var slow = parseFloat(list.dataset.heroSlowSpeed) || 0.2; var hvr = list.dataset.heroHover || 'pause'; var DRAG_MULT = 1.4; var st = { pos:0, drag:false, started:false, anim:autoplay, raf:null, mult:1 }; var sx=0, sy=0, ds=0, vt=[], ct=0, cx=0, cy=0; function clamp(p) { if (!infinite) { var mx=-(lw-list.offsetWidth); return Math.max(mx,Math.min(0,p)); } while (p<-lw) p+=lw; while (p>0) p-=lw; return p; } function calcVel() { if (vt.length<2) return 0; var r=vt.slice(-5),tot=0; for(var i=1;i0)tot+=(r[i].x-r[i-1].x)/dt*16;} return tot/(r.length-1); } function tick() { if (!st.anim) return; if (autoplay) { st.pos=clamp(st.pos+(dirn==='left'?-ppf:ppf)*st.mult); if(!infinite){var mx=-(lw-list.offsetWidth);if((dirn==='left'&&st.pos<=mx)||(dirn==='right'&&st.pos>=0)){st.anim=false;return;}} } list.style.transform='translateX('+st.pos+'px)'; st.raf=requestAnimationFrame(tick); } function inertia(v) { var DECEL=0.96; st.anim=false; cancelAnimationFrame(st.raf); (function s(){ if(Math.abs(v)<0.3){st.anim=autoplay;st.mult=1;if(autoplay)tick();return;} st.pos=clamp(st.pos+v); list.style.transform='translateX('+st.pos+'px)'; v*=DECEL; st.raf=requestAnimationFrame(s); })(); } function noClick(e){e.preventDefault();e.stopPropagation();e.stopImmediatePropagation();} function down(e) { if(!canDrag)return; var px=e.type.includes('touch')?e.touches[0].clientX:e.clientX; var py=e.type.includes('touch')?e.touches[0].clientY:e.clientY; st.started=true;st.drag=false;st.anim=false; ct=Date.now();cx=px;cy=py; if(st.raf)cancelAnimationFrame(st.raf); sx=px;sy=py;vt=[{x:px,time:Date.now()}];ds=st.pos; list.classList.add('is-dragging'); } function move(e) { if(!st.started)return; var px=e.type.includes('touch')?e.touches[0].clientX:e.clientX; var py=e.type.includes('touch')?e.touches[0].clientY:e.clientY; var dx=px-sx,dy=py-sy; if(!st.drag&&(Math.abs(dx)>5||Math.abs(dy)>5)){ if(Math.abs(dx)>Math.abs(dy)){ st.drag=true;e.preventDefault(); list.querySelectorAll('[data-hero-card]').forEach(function(i){i.addEventListener('click',noClick,{capture:true});}); }else{st.started=false;st.anim=autoplay;if(autoplay)tick();return;} } if(!st.drag)return; e.preventDefault(); vt.push({x:px,time:Date.now()});if(vt.length>10)vt.shift(); st.pos=clamp(ds+(dx*DRAG_MULT));list.style.transform='translateX('+st.pos+'px)'; } function up(e) { if(!st.started)return; list.classList.remove('is-dragging'); var wd=st.drag; if(!st.drag){ var px=e.type.includes('touch')?e.changedTouches[0].clientX:e.clientX; var py=e.type.includes('touch')?e.changedTouches[0].clientY:e.clientY; if(Math.sqrt(Math.pow(px-cx,2)+Math.pow(py-cy,2))<=5&&Date.now()-ct<=300){ st.anim=autoplay;if(autoplay)tick();st.started=false;return; } } if(wd)setTimeout(function(){list.querySelectorAll('[data-hero-card]').forEach(function(i){i.removeEventListener('click',noClick,{capture:true});});},50); var v=calcVel(); if(Math.abs(v)>1){inertia(v);}else{st.anim=autoplay;if(autoplay)tick();} st.drag=false;st.started=false;vt=[]; } function onEnter(){if(st.drag||!st.anim)return;if(hvr==='pause'){st.anim=false;cancelAnimationFrame(st.raf);st.raf=null;}else if(hvr==='slow')st.mult=slow;} function onLeave(){if(st.drag)return;if(hvr==='pause'&&autoplay){st.anim=true;tick();}else if(hvr==='slow')st.mult=1;} if(canDrag){ list.addEventListener('mousedown',down); list.addEventListener('touchstart',down,{passive:true}); document.addEventListener('mousemove',move); document.addEventListener('touchmove',move,{passive:false}); document.addEventListener('mouseup',up); document.addEventListener('touchend',up); } if(hvr!=='none'){list.addEventListener('mouseenter',onEnter);list.addEventListener('mouseleave',onLeave);} list.addEventListener('contextmenu',function(e){e.preventDefault();}); list.addEventListener('dragstart',function(e){e.preventDefault();}); if(autoplay)tick(); inst={cleanup:function(){ if(st.raf)cancelAnimationFrame(st.raf); if(canDrag){list.removeEventListener('mousedown',down);list.removeEventListener('touchstart',down);document.removeEventListener('mousemove',move);document.removeEventListener('touchmove',move);document.removeEventListener('mouseup',up);document.removeEventListener('touchend',up);} list.removeEventListener('mouseenter',onEnter);list.removeEventListener('mouseleave',onLeave); if(infinite){var all=Array.from(list.querySelectorAll('[data-hero-card]'));all.slice(orig.length).forEach(function(c){c.remove();});} list.style.transform='';inst=null; }}; } window.addEventListener('resize',function(){ if(window.innerWidth<=992){if(!inst&&ready)initSlider();} else{if(inst)inst.cleanup();} }); })(); /* BLOCK 4 — CUSTOM CURSOR (document delegation — all cards) */ (function () { if (window.innerWidth <= 992) return; var cursor = document.createElement('div'); cursor.className = 'n4-cursor'; var txt = document.createElement('span'); txt.className = 'n4-cursor-text'; cursor.appendChild(txt); document.body.appendChild(cursor); var mx = -400, my = -400, cx2 = -400, cy2 = -400; function lag() { return Math.max(0.02, Math.min(0.5, parseFloat(cssVar('--cursor-lag', '0.10')))); } function off() { return parseFloat(cssVar('--cursor-offset', '0')) || 0; } document.addEventListener('mousemove', function (e) { mx = e.clientX + off(); my = e.clientY + off(); }); (function loop() { cx2 += (mx - cx2) * lag(); cy2 += (my - cy2) * lag(); cursor.style.left = cx2 + 'px'; cursor.style.top = cy2 + 'px'; requestAnimationFrame(loop); })(); document.addEventListener('mouseover', function (e) { var el = e.target.closest('[data-cursor-text]'); if (!el) return; txt.textContent = el.dataset.cursorText || ''; cursor.classList.add('visible'); }); document.addEventListener('mouseout', function (e) { var el = e.target.closest('[data-cursor-text]'); if (!el) return; if (!el.contains(e.relatedTarget)) { cursor.classList.remove('visible', 'dragging'); } }); document.addEventListener('mousedown', function (e) { if (e.target.closest('[data-cursor-text]')) cursor.classList.add('dragging'); }); document.addEventListener('mouseup', function () { cursor.classList.remove('dragging'); }); })(); /* BLOCK 5 — SWIPER */ (function () { function init() { var slow = window.matchMedia('(prefers-reduced-motion: reduce)').matches; document.querySelectorAll('[data-swiper]').forEach(function (el) { if (el.dataset.scriptInitialized) return; el.dataset.scriptInitialized = 'true'; new Swiper(el, { a11y:{slideRole:'listitem'}, slidesPerView:'auto', followFinger:true, freeMode:false, snapOnRelease:true, centeredSlides:false, preloadImages:false, initialSlide:0, autoHeight:false, speed:slow?0:300, slideActiveClass:'is-active', slideDuplicateActiveClass:'is-active', mousewheel:{forceToAxis:true}, keyboard:{enabled:true, onlyInViewport:true} }); }); } if (typeof Swiper !== 'undefined') { init(); } else { var c = setInterval(function () { if (typeof Swiper !== 'undefined') { clearInterval(c); init(); } }, 50); setTimeout(function () { clearInterval(c); }, 5000); } })(); });

what we do

Branding Guidelines

Clear standards, visual direction, & brand rules built to keep every touchpoint recognizable, aligned, & consistent.

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Our Services

A strong brand starts with clear structure. We define the essential building blocks behind your identity — including mission alignment, tone, positioning, visual direction, and core brand principles — creating a framework your team can confidently scale from.

Frequently Asked Questions

Branding guidelines are documented standards that explain how a brand should look, sound, and behave. They typically include logo rules, typography, colors, messaging tone, imagery direction, and practical usage instructions to ensure consistency across every customer touchpoint.
Brand guidelines help teams, designers, marketers, and partners represent your business accurately. They reduce inconsistencies, strengthen recognition, and ensure your audience experiences the same brand identity across websites, advertising, social media, and printed materials.
Not at all. Startups, agencies, personal brands, SaaS companies, eCommerce businesses, and growing teams benefit from clear brand standards. Establishing guidelines early can prevent confusion and create stronger long-term brand consistency.
A typical package may include logo usage rules, typography systems, color specifications, visual direction, tone of voice, iconography, spacing rules, imagery references, and examples showing how the brand should be applied across different platforms.
Yes. Consistent branding improves recognition, strengthens trust, and helps marketing campaigns feel more connected. Clear standards make it easier to produce content, advertisements, landing pages, and social assets that align with your brand identity.
Absolutely. Branding guidelines create a shared visual and communication framework that supports website design, product interfaces, presentations, content creation, and digital experiences with greater consistency and efficiency.
Yes. If you already have a logo or established identity, we can organize, refine, and document your existing assets into a structured guideline system that supports future growth and cross-platform consistency.

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